Linen lovers have a wonderful tendency to find each other. When Dotmagnus spied Hej Hej across instagram, we sat up and took a lot of notice. From the clean lines of their cuts to the colours chosen we could instantly identify with, Hej Hej had us captivated. 

A young brand run by two friends, Alice and Kiki, Hej Hej has conquered geographical distances to launch it's amazing new collection. The launch party was held last weekend in Auckland, NZ and was an amazing success. we were lucky enough to be invited along. Kiki flew all the way from her Shanghai base and the lucky people in the know descended on the racks and took everything, 

We wish Hej Hej all the best with their linen line as we eagerly await their next drop!

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